5 tried-and-true tips for buying and selling domain names for profit

This text was initially printed on Aug. 5, 2015, and was up to date on Dec. 3, 2018, and Sept. 11, 2019.

Shopping for and promoting domains is an thrilling journey that for some appears to conjure up photos of discovering hidden pirate treasure or guessing the successful mixture on the subsequent Powerball. Tales abound of domains that have been bought for $8 {dollars} 15 years in the past being offered immediately for hundreds of thousands. After all, that leads the extra adventurous of us to marvel, “How can I do this?”

Nicely, the ocean is large. Your chance of cashing in on the motherlode is low, and also you’re liable to waste quite a lot of money and time chasing after the incorrect ships. You want a map or another benefit to information you towards that elusive booty.

These 5 tried-and-true ideas for getting and promoting domains for a revenue can navigate you to turning into an skilled.

5 ideas for getting and promoting domains for revenue

Listed below are some tricks to get you pointed in the fitting course when attempting to purchase or promote a site title for revenue:

  1. Slender your focus.
  2. Discover names that supply actual worth.
  3. Test area availability.
  4. Consider the value.
  5. Get your domains entrance and middle.

Let’s dig into every of the following pointers.

1. Slender your focus

Hands Pointing On A Map
There are hundreds of thousands of domains already registered by somebody and infinite combos of accessible domains to register — particularly when you think about the a whole lot of latest area title extensions like .app and .membership.

In case you plan on shopping for a site to resell it, begin by narrowing your focus.


What are you aware about already that may make this simpler?

  • Have you learnt about pets? Attempting getting a .canine or .pet area title.
  • Are you in automobile or house gross sales? Take into account getting a .automobile or .realestate area extension.
  • Is your occupation in schooling or healthcare? Try .schooling and .physician choices.

Take into consideration a few of the areas you might be most accustomed to and begin your area title search based mostly on the associated key phrases.

It’s a lot simpler to promote a site can be worthwhile to somebody in a specific {industry}.

You may examine the power of a key phrase through the use of instruments like Google Traits and Key phrase Planner.

What to not do

Right here’s what you DON’T need to do: Goal potential patrons based mostly on their perceived financial standing, with none perception into the {industry} you’re focusing on. “Attorneys appear to do nicely,” you assume, “possibly I ought to begin promoting names to them.” So that you rush out and purchase a bunch of domains you assume would enchantment to the regulation companies you’ve recognized as potential patrons.

With out data of the area, you could not know that the American Bar Affiliation and different industry-specific organizations set guidelines that govern some elements of authorized promoting. You’re not going to strike gold promoting names your goal patrons can’t use.

Perceive your viewers, and the gross sales will finally comply with.


You may preserve a site for 10 years and nonetheless promote at a substantial revenue. While you’re ready for it to promote you’ll be able to monetize the area and throw in some website positioning, which in flip can justify the associated fee to the client.

Most domains find yourself paying for themselves so your portfolio gained’t actually price you any cash out of pocket.

Keep in mind to deal with the areas nicely and you’ll be far more profitable than shopping for and promoting domains you assume would profit somebody in an {industry} little about.

2. Discover names that supply actual worth

Consider ways in which the domains you purchase can be a worthwhile asset to the client.

Image somebody who would profit from shopping for the area in an area you might be very accustomed to. If this was you and somebody was attempting to promote you this title, wouldn’t it be useful so that you can personal? Be trustworthy. In that case, why? If not, why?

Use these solutions to refine your seek for names.

Let’s play this out with an actual instance. Say you’re accustomed to the true property market in Tempe, Arizona, and you’ve got the chance to buy tempeapartments.com for $200. This is perhaps a very good deal. Tempe has quite a lot of rental property; it’s a aggressive market; and there’s ample turnover within the residence area as a result of the town is house to a serious college. Ask your self:

  • How a lot does one month of hire revenue a landlord, property supervisor or different potential area purchaser? How a few yr’s value of rental revenue?
  • Would you purchase this title in the event you have been within the area? In that case, why?
  • What sort of domains are landlords, property managers, and so forth., utilizing?
  • How a lot do they spend on promoting?
  • How a lot would this area assist them to sound authoritative of their area?

In case you can reply these questions with confidence and know this area of interest nicely, you in all probability have already got an thought of who to contact and how one can make a compelling case for the way this area might assist their enterprise develop.

3. Test area availability

Now that you’ve narrowed down what names it is best to in all probability be shopping for, how do you discover them?

First, examine to see if the names can be found to buy as new registrations. You may purchase the domains instantly if nobody owns them.

If the names are taken (as many in all probability will probably be), head over to the aftermarket to purchase from individuals who already personal the names or who allow them to expire as a result of they now not plan on utilizing them.

An ideal place to look is GoDaddy Auctions.

GoDaddy Auctions Homepage

Use the superior search choice to shortly hone in on the kind of names you have an interest in. You may slim the outcomes by value, top-level area (i.e, .com, .web, .org, .membership, and so forth.), key phrase, and plenty of extra filters.

Utilizing this characteristic will assist you to shortly kind by the hundreds of thousands of domains on the aftermarket and discover the domains that greatest suit your finish objectives.

4. Consider the value

After you have a reputation in thoughts, how are you aware if the value is truthful?

I like to make use of namebio.com to check the area I’m desirous about shopping for with related domains which have offered. You may enter the key phrase and likewise use some superior search options to see an inventory of names just like yours, what they really offered for, and after they offered.

You may also analysis present area gross sales on venues like GoDaddy Auctions and Afternic.

Afternic Website For Buying And Selling DomainsLastly, Ron Jackson points a weekly report on DN Journal that covers the highest public gross sales of the week. You should utilize all these assets that will help you value your domains appropriately.

For a purchaser, in the event you see a site that you simply HAVE TO HAVE, snap it up as quick as you’ll be able to. That may imply making a suggestion reasonably than ready for the public sale to finish (if that’s an possibility from the vendor). You could possibly keep away from a bidding battle and nonetheless get it for a value inside your finances.

For a vendor, keep agency on a value but additionally open your public sale up for affords above a sure value. Additionally search for companies with an analogous area or companies that wish to purchase your area as a result of it displays their branding.

Discovering alternatives to promote .com domains are appreciable if you provide them to the holders of the .org.web or .data.

Persistence and persistence are key when shopping for and promoting domains.


Editor’s word: Worth your domains with confidence. With GoDaddy Area Identify Worth & Appraisal, you may get probably the most correct and complete area pricing estimates obtainable. We use an unique algorithm that depends on each machine studying and actual market gross sales information to estimate area values. Better of all? It’s free.

5. Get your domains entrance and middle

There are numerous venues to get your domains out in entrance of the shopping for public. You need to take into account a number of issues:

Is the venue trusted and well-known?

It’s essential to really feel assured that you’re going to get paid and that the client will get the area title they paid for.

Decide a spot that has good rankings with acknowledged our bodies such because the Higher Enterprise Bureau or licensing from a trusted authorities supply.

This may make it simpler for the client to drag the set off on the area buy as nicely realizing they’ll belief the model that’s promoting the area.

A trusted model is significant when promoting a site.

Is the distribution community sturdy?

The potential to get your area title in entrance of the fitting purchaser is significant.

Itemizing in a distribution community akin to Afternic can get your area title in entrance of hundreds of thousands of potential patrons every month. Afternic is owned by GoDaddy and it’ll robotically checklist it with GoDaddy in addition to over 100 different corporations akin to Community Options or Register.com.

Have you learnt individuals who may benefit from the area title? Why not attain out to them and see if they’ve any curiosity in utilizing the area? In case you are working in an space of the area area you might be accustomed to, it is best to be capable to convey the worth proposition of your area title for the potential purchaser.

Hold it brief and solely method folks and assume would have an interest within the area for his or her enterprise.

You do not need to start out sending spam emails. You need to have conversations with folks would recognize the power to personal the area.

Letting a terrific title you bought at a good value to make a revenue sit in your account, as a substitute of getting it in entrance of the fitting purchaser, is like lastly discovering that pirate treasure map however framing it to admire in your lounge as a substitute of following it to the booty.

Sources to be taught extra

There may be at all times a studying curve in shopping for domains with the aim of reselling them. Don’t hesitate to ask quite a lot of inquiries to those that went earlier than you, take part in boards akin to namepros.com, preserve abreast of {industry} tendencies by way of assets like domaining.com, and attain out to the Afternic and GoDaddy Aftermarket assist groups.

Learn this information

Andrew Alleman of Area Identify Wire created a radical information, Get Began Promoting Your Domains: The best way to checklist your domains on the market by GoDaddy. It’s nicely well worth the learn if you’re studying how one can purchase and promote domains.

Attend a convention

Attending a domaining convention will actually ramp up your data shortly. You’ll meet quite a lot of different professionals who’re within the {industry}. You may also see firsthand the instruments and providers obtainable to you from varied distributors within the area.